Personal Information: This may include information that can be used to identify you directly, such as:

a) Name

b) Email address

c) Billing address (if purchasing directly)

d) Shipping address (if purchasing directly)

Non-Personal Information (Automatic): Includes information that cannot be used to identify you directly but is crucial for the operation of the Service and affiliate tracking:

a) Device information (e.g., IP address, browser type, operating system)

b) Usage data (e.g., pages viewed, search queries, time spent on the Service, clicks on affiliate links)

c) Demographic information (e.g., approximate location, age, gender – collected anonymously via analytics tools like Google Analytics).

Directly from You: You provide us with personal information when you create an account, subscribe to our newsletter, or contact us for support.

Automatically (Cookies): We collect non-personal information through cookies and other tracking technologies (details in Section 8).

From Third-Party Sources (Affiliates): We collect data regarding your actions (clicks, purchases) from our affiliate partners (e.g., Awin) to calculate commissions.

To process your orders and transactions (if applicable).

To personalize your experience on the Service (e.g., recommending relevant articles).

To send you marketing communications (with your consent).

To respond to your inquiries and requests.

To improve the Service and analyze performance.

For Affiliate Purposes: Tracking links to ensure commissions are correctly calculated by our partners.

To comply with legal and regulatory obligations.

Consent: We will obtain your explicit consent before processing your personal information for marketing purposes or collecting sensitive data.

Contract: We may process your information to fulfill our contractual obligations to you.

Legitimate Interest: We may process your information for our legitimate interests, such as improving the Service, preventing fraud, or managing affiliate relationships. We will always balance our legitimate interests against your privacy rights.

Legal Obligation: We may be required to process your information to comply with legal or regulatory requirements.

Affiliate Partners: We share anonymous click data (cookie IDs) with networks such as Awin and other retailers so they can properly track conversions and calculate commissions.

Service Providers: We disclose information to service providers (e.g., Google Analytics, hosting platforms) who assist us in operating the Service.

Legal Requirements: We may disclose your information if required by law or to protect our rights.

Right to Access: You have the right to request access to the personal information we hold about you.

Right to Rectification: You have the right to request that we correct inaccurate or incomplete personal information.

Right to Erasure ("Right to be Forgotten"): You have the right to request that we erase your personal information.

Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information.

Right to Data Portability: You have the right to request that we transfer your personal information to another controller.

Right to Object: You have the right to object to the processing of your personal information.

Email: contact@femmestyleguide.com